Launch price: $14.99 one time  ยท  no subscription
Get it, $14.99
For new puppy owners in weeks 1 to 12

Stop finding pee and poop in the house. Potty training, planned.

A potty timer built for your puppy's age tells you exactly when to take them out. Plus the biting and the night crying, one week at a time.

The Puppy Plan guide shown as a book, on a tablet and on a phone Yes, I want The Puppy Plan for $14.99

๐Ÿ”’ Secure checkout  ยท  Instant access on your phone  ยท  30-day money-back guarantee

One payment. No trial, no monthly charge.

Reviews

What early readers say

From dog owners who used The Puppy Plan

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"A huge help for new dog owners!"

The Puppy Plan has been incredibly helpful. It's affordable, easy to understand, and simple to follow. Definitely worth it!

J
JoshCane Corso owner
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"Absolutely love this!"

The Puppy Plan is fantastic! It's a great resource for anyone looking to make their puppy training journey easier.

A
AngeloGerman Shepherd owner
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"Training my dog has never felt easier!"

I absolutely love this guide! It helped me feel much more confident when training my dog, almost like a professional!

J
JulieShih Tzu owner

Early readers received a free copy of the guide.

Built for your puppy

A collie and a cavapoo are not the same puppy

The plan includes notes for each breed type. Tap yours.

If this is your house right now

You love dogs. You're just not sure you love this one yet.

The usual puppy tips and why they stop working

None of that makes you a bad owner. Most new puppy owners go through some version of it, usually between week 2 and week 6. What's missing is one plan in the right order, so you stop guessing what to fix first.

You are not the only one

What new puppy owners wrote online this year

Real posts from new owners on Mumsnet and Reddit's r/puppy101. Shared word for word, names removed.

"I sat in the Tesco car park and cried (big sobbing cries) rather than going home to him."

MUMSNET, THE DOGHOUSE

"I feel like I am doing something wrong or he doesn't like me"

REDDIT, R/PUPPY101

"The annoying thing is some of this stuff actually works. For like 2 days."

REDDIT, R/PUPPY101

"the Internet has so much contradictory advice"

REDDIT, R/PUPPY101

The Puppy Plan was written for exactly these weeks.

Is my puppy aggressive? What it feels like vs what is usually happening The overtired puppy loop and the way out

What you'll have

By the end of tonight you will know

What's inside

Everything you get

01

The 12-week plan

Phone-friendly guide

Week by week from day one. Each week has one main goal, the daily steps, and a "didn't work?" page.

02

Tonight checklists

Daily, on your phone

Open it, tick it off. Naps, potty trips, training games and bedtime, already in order for that week.

03

The biting fix

Step by step

Why puppies bite hardest when they're tired, the nap schedule by age, and what to do in the moment instead of yelping.

04

Potty timer

Calculator

Enter your puppy's age and wake-up time. It gives you every potty trip for the day.

05

Alone time in small steps

Guide

Five minutes at a time, so you can shower, work and leave the house without the crying.

06

The puppy blues pages

For the hard nights

What's normal, roughly when it lifts, and how to get a break. Written for the owner, not the dog.

Every week has a didn't work page

Look inside

Real pages from The Puppy Plan

Short, timed steps you can follow on your phone. No 300-page book.

Week 2 page: biting and why the evenings are worst

Week 2: why the biting peaks at night

A Tonight checklist with times

A "Tonight" checklist, already in order

A Didn't work? fix list

The "Didn't work?" list at the end of each week

The potty timer on a phone, showing every potty trip for a 10-week-old puppy

Included: the potty timer

Every potty trip for the day, worked out for you

Enter your puppy's age, wake-up time and bedtime. The timer lists every trip: after waking, after meals, between naps and at night. This one is for a 10-week-old puppy waking at 6:30am.

A monthly puppy app costs $117 over 12 weeks, The Puppy Plan is $14.99 once

Get instant access

The Puppy Plan

The Puppy Plan
  • The 12-week plan, week by week
  • Tonight checklists for every week
  • The biting fix and nap schedule by age
  • Potty timer calculator
  • Alone time in small steps
  • Breed notes and the puppy blues pages
$14.99 one time

Launch price. Yours to keep, with free updates.

Yes, give me the plan for $14.99

๐Ÿ”’ Secure checkout  ยท  Instant access  ยท  30-day money-back guarantee

Puppy training apps

Free trial, then around ยฃ30 or $39 a month until you remember to cancel.

The Puppy Plan

$14.99 once. No trial, no subscription, nothing to cancel.

Why we made this

Most puppy advice skips the next step

We read hundreds of posts from new owners, plus the reviews of the best-selling puppy books and apps. The same complaints came up again and again. The books cover every age of dog, so the puppy part is thin. The apps charge every month. And almost nobody says what to do when the tip didn't work.

So The Puppy Plan covers only the first 12 weeks, in order, with a "didn't work?" page for every week. It's kind, positive-reinforcement training. No spray bottles, no "alpha" talk, and no telling you that you should have researched more.

30DAY

30-day money-back guarantee

Use the plan for a few weeks. If it doesn't help, email us within 30 days and we'll refund every cent. No forms, no questions.

Common questions

Quick answers

What format is it?

A digital plan you open on your phone, tablet or computer the minute you pay, plus the potty timer calculator. Nothing to print, though you can if you like paper.

My puppy is already 14 weeks old. Is it too late?

No. Start at the week that matches your puppy's age. Each week works on its own, and the "didn't work?" pages help if you're catching up.

Is this a subscription?

No. You pay $14.99 once. There is no trial and nothing renews.

How long does it take each day?

Reading each week takes about 10 minutes. The daily steps fit into things you already do: meals, walks, potty trips and bedtime.

Do you use punishment or spray bottles?

Never. Everything is positive reinforcement and management, so your puppy learns what to do instead of being scared.

Is this a replacement for my vet or a trainer?

No. It's a plan for normal puppy behaviour. For health worries, aggression that scares you, or anything that doesn't feel right, talk to your vet or a qualified trainer.

Struggling more than you expected. The puppy blues are common and they do lift. If you're struggling to cope, please talk to someone you trust or your doctor. In the UK you can call Samaritans on 116 123, in the US call or text 988, and in Australia call Lifeline on 13 11 14.

Start tonight

Your puppy's next 12 weeks, planned before bedtime

Open it on your phone, find your week, and do the first step tonight.

Get The Puppy Plan for $14.99

๐Ÿ”’ Secure checkout  ยท  Instant access  ยท  30-day money-back guarantee